What is Harmony Dance Center?
Harmony Dance Center is an academy specializing in quality dance instruction. They offer strong technical dance education paired with creative exploration and encouragement in a positive learning environment. Harmony Dance Center allows for students of all levels and abilities the chance to experience and appreciate dance.
Why Redesign?
Lack of cohesion in the brand’s identity
Disconnect between how they present themselves as a business vs. in-person
Online presence lacks structure and functionality
Design Strategy
The design strategy centers on crafting a new logo that distinctly conveys the company’s core values and characteristics. This will be complemented by the development of a user-friendly app aimed at enhancing attendee experiences and facilitating access to essential resources.
The refreshed branding will embody the company’s comforting, honest, fun, and graceful personality seamlessly across both digital and physical platforms.
Target Audience
Students (3-18) and parents who attend Harmony Dance Center who need to stay informed about any updates, events, and scheduling.
Attributes
Kind • Graceful • Inclusive • Resilient • Harmony • Comfortable
Color Palette
Cafe Pink
#ebc0c2
Bare Bone
#efddcd
Bossanova
#652968
White
#FFFFFF
Light Wisteria
#cc8fd1
Black
#000000
Astral Aura
#373153
Passionate Gold
#bd7d2b
Notifications
Displays the notifications
from events, classes, and teachers
Sign In
Displays where the user
can enter their Harmony credentials
Home Page
Displays a personalized
page for the dancer/parent
Calendar
Displays the student's notifications
and the upcoming schedule
Shop
Displays an area to buy dancer
equipment and HDC merchandise
Practice Videos
Displays files of past recordings organized
by class for dancers to use for practice
Profile
Displays the user’s profile containing a variety of options for them to choose from
