Core Values

Fun
Safety
Confidence
Educational

Description

Crime and unsafe rider behavior are increasing across U.S. metro systems, heightening public concern, especially for children and families who rely on public transit. Track Stars teaches children metro safety, proper onboard behavior, emergency awareness, and respect for public transit through fun, engaging content. With relatable characters and school-based learning kits, Track Stars helps instill safe habits in young riders, building a generation that values and supports a safer transit system. 

Brand Personality

Playful
Friendly
Engaging
Trustworthy

Target Audience

Children (5-10 years old), parents (25-45 years old) of all genders who live in urban and suburban areas with metro/train systems across the U.S., particularly those who rely on public transit as a primary mode of travel

  • Education Level: Elementary school students and parents with diverse educational backgrounds

  • Ethnicity: Diverse

  • Attitudes & Opinions: Children who are excited by
    fun and colorful experiences; parents who are concerned about child safety

  • Personality Traits: Children who are playful and eager to explore new things; parents who are responsible, safety-conscious, and family-oriented 

Human Truth

  • Metro/train safety for kids is frequently
    overlooked,     with few resources focused on
    this topic 

  • Riding trains and subways can be dangerous, especially in larger cities 

  • It's good practice for kids to learn personal boundaries and how to report unsafe situations

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NYC transit system art exhibit of graphic design.jpeg
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Metro - Marek Vysušil.jpeg
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Interactive Subway Game

Rewards for learning metro safety